Wednesday, 31 March 2010

Magazine Publishing Institutions for my music magazine.


publishing is incredibly important to a band or an artists income. there are many media institutions that publish magazines however the leading magazine publisher in the UK is IPC media. I decided to look at their website and i found allot of useful information .http://www.ipcmedia.com/. As i want to target woman, i wanted to discover wether they market magazines for woman and i found out they in-fact have a mass market woman's devision, and also an up-market woman's devision. This is important as i know they know how to publish and market woman's magazines properly. IPC Media also own Nutsmagazine along with a number of other publications. 


I also looked into more detail of Bauer Publishing 
i found allot of useful information from http://www.bauermedia.co.uk/About 
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV and radio stations. Publishes Magazines such as Kerrang.


I would have Bauer publish my magazine as i like the idea that it is privately owned. also it publishes the magazine Kerrang and that is very unique and original. it focusses on rock music and metal therefore i wouldn't be worried that they would try and change my magazine to much. also, looking at their publications i feel they have a gap for an indie pop magazine which is really important. 


The places that would sell my magazine are music stores such as HMV, this is because they have a wide audience and allot of people buy their music from there. however i would also like to open up further than just music stores, and sell to supermarkets, Fashion stores like top shop and miss selfride etc. This is because this would open up my audience to make sure that daily mail working class people would be able to buy my magazine as they would shop is these stores often. 











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